Thursday, March 15, 2012

Social Media and the Law: Pinterest?

I was quoted in an article on's LTN. I'm not a big believer in down stream social media like Twitter (yet) or Google + (soon, maybe) as a way to get lawyers to gain a presence.

For me, social media is still blogging and a good law website. Today's LTN has some quotes from me regarding Pinterest. Here is a segment:


Don't Pin Your Legal Marketing Hopes on Pinterest Just Yet

After my last post, "Pinterest for Lawyers: Legal Marketing or Waste of Time?", I shared a link with my networks on Facebook, Twitter, Google+, and LinkedIn. There was a lot of conversation and commentary – especially with the Legal Marketing | Grow Your Practice LinkedIn Group as it relates to marketing strategy and copyright issues. In fact, an article came out on March 9, 2012, from Ragan's PR Daily titled "Pinterest and legal issues: Read this before you pin anything". I suggest you read it.
As it relates to law firm marketing, Mark Zamora, an attorney in Georgia said, "I'm a strong lean to Pinterest being a waste of time for lawyers. At some point, you have diminishing returns, a limit to your day, and work to do." He concluded by saying that adding Pinterest and Google+ would cause him to "wave the white flag of surrender."
LeAnna Easterday of a web marketing firm in Kentucky agreed with Zamora about the overwhelming laundry list of "must-dos," but added that "if you're hoping to rank well in the Google search engine, you may want to push Google+." She said, "Google is emphasizing even low quality G+ content over other non-G+ content in search results." She's absolutely right.
Neither marketers Rebecca Palumbo (Chicago) or Tim Piazza (Indiana) would recommend Pinterest as a marketing tool for law firms. Piazza doesn't believe Pinterest is effective for lawyers. However, he does share some thoughts about how Pinterest engagement could be successful for those who choose to jump on the bandwagon. He advises users to "create new content that has a higher potential for being shared by the mostly female audience on Pinterest." Palumbo generally advises that lawyers should focus on blogging and "other social media opportunities that will give them a much stronger return on investment."

Read more, including the worrisome Terms of Use: