Friday, October 20, 2006

Advertising: Another Reason To Record Spots (Radio)

I have posted from time to time on advertising and live radio pots. What I mean by this is that the on air personality will read the spot, as opposed to using a taped spot.

One station in Atlanta is notorious for butchering lawyer spots. Today was no exception. A local attorney sponsors an NFL injury report - a 60 to 90 second roundup of the current wire information.

Leading into today's 8:30 a.m. (or so) time, all of Atlanta heard this: "The [Attorney Name] Injury Report" then laughter. Commentary went like this - In a comic character New York voice one personality said. "Hey if youse guys trip and fall over your azzz, call the law office of [xx] ... he'll sue whoever hurts you." More laughs, a reading of the report information, an incorrect reading of the telephone number of the lawyer, more laughter, mikes cut off, recorded spot read.

A train wreck. Embarrassing, really. Never agree to have live spots read.