Monday, June 05, 2006

Ban Drug Samples?

From MSN:

Puget Sound Health Alliance directors voted to bar pharmaceutical sales representatives from pitching doctors and giving patients free drug samples.

"The Alliance encourages everyone to recognize pharmaceutical sales rep visits, free samples and other marketing items for what they are -- efforts to increase the sales of specific drugs," said Alliance Executive Director Margaret Stanley.

Read more here.

My comment: This is a common sense and refreshingly candid view on the practice of samples. It is long overdue.