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Having read that type of pitch for probably the 500th time, and seeing no real explanation for lawyers new to Twitter, here's my Do/Don't List. Think of it as Twitter 101. You can't become a millionaire via social media quickly any more than you can graduate from law school and litigate a multi-million dollar case in US District Court. Before you count your money, learn the basics.
1.Do select a name that will identify you and/or your firm. I've seen many Twitter accounts with names like "AZ Personal Injury" or "Accident Lawyers." This isn't the yellow pages. Whether it's your first and last name, or your firm name, or (like me) a geographic ID that ties in with your business, website, or blog, focus on how others will find/see you.
2. Do explain your practice or firm in the profile: Obviously, with an account like @ageorgialawyer, you know where my practice is based. The profile is equally important. Mine says: