Wednesday, January 17, 2007

A $100 Million Dollar Ad Campaign

No, not by an attorney. Who knew we all need defibrillators? They do have value, but take a get ready pill for the sheer volume of ads about to commence.

"Medical technology giant Medtronic Inc. will launch a $100 million marketing campaign today to raise awareness about the dangers of sudden cardiac arrest -- and the role of heart defibrillators in saving lives." Source here.