Monday, January 18, 2010

Recall of HappyBaby Products, and the Company's Reply

A well reasoned plain english letter to the public that's timely and worth a read:

I want to be the first to tell you about a voluntary recall we’ve issued for our recently released HAPPYTOT Stage 4 and the new HAPPYBABY Stage 1 and Stage 2 pouch products. In the past few days, we’ve learned of a minor manufacturing issue that has caused a packaging defect that could lead to product spoilage. These products were only shipped in mid-December to a total of 250 stores, but we can never be too careful in letting people know.

There have been no illnesses at all related to this voluntary recall, and while the packaging defect could lead to the development of spoilage, there is no danger or health threat involved based on our thorough investigation and lab results. We’re asking that you don’t feed these products to your child and instead return them to the place of purchase for a full refund. We are voluntarily recalling all packages produced in the last batch, of which we believe there to be a packaging defect that could have affected less than half of one percent. Those products with the defect could swell up and leak. If you have fed any product to your child, we have no indication at all from extensive lab testing that you should be concerned.

We caught this problem early on and are erring on the side of caution—that’s how we work at Nurture, Inc. Because the safety and health of our young children are our first concern and because we’re committed to upholding the highest quality standards possible, we’ve decided to voluntarily remove these items from distribution until we can learn more about what is causing the issue.

As a mother-to-be who’s expecting my first child literally in the next few days, I am even more intensely aware of how important it is to serve your children the healthiest and safest food available on the market. Please know that we are taking every step to fix this situation and are working quickly to ensure that these new and incredibly popular pouch products will soon be available to your family. We need to take it one step at a time to make doubly sure our high standards for our product integrity is upheld. Despite this hiccup, our dedication to your family’s safety and health is unwavering.

For more information about the recall and for instructions to determine if your products are included, click here. Also see our list of Frequently Asked Questions as well as lists of the Target and Whole Foods stores at which these pouches were sold. Please don’t hesitate to call us directly with any questions you might have at 718-852-7606 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Shazi Visram
Imminent Mother-to-be
Founder and CEO