Thursday, May 22, 2008

Ad comes back to bite Life Lock

Have you seen the Life Lock ad, the one where the company chief gives out his Social Security Number and dares anyone to use it?

From the web:

"Davis (the company honcho) acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number."

And there is more ... "Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file."

Go here for more.

Is this the end for Lifelock?