Wednesday, January 23, 2008

Trouble Sleeping?

Consumer Reports has posted the second in our series of AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. The video mentions the ad with Abe Lincoln and a talking beaver It’s the one that has Abe Lincoln and a talking beaver offering consolation to an unfortunate insomniac.

They've taken on the RLS ads as well.

Go here for the video.

Why should anyone care? IMHO, your first move after a sleepless night or two should not necessarily be to beg for a prescription.