From the abajournal.com
Of the "best" sites reviewed, here is a list of the most common mistakes:
-- Firms spend more time talking about themselves instead of their clients.
-- The sites lack compassion.
-- Photos are canned, stock art, rather than of real people.
-- The free consultation is ubiquitous.
-- Formal poses of lawyers are more reminiscent of high school yearbook photos than portraying lawyers on the job, investigating accident sites or making hospital visits.
From a link within the one below, there is this:
"4. Name us a personal injury attorney who doesn’t offer a free consultation? Yet, each site plays up this feature of their firm as if they invented it. Why not just invite accident victims to call you to discuss their experience and their legal options?"
Here is the source.