Tuesday, September 04, 2007

Regulating the Drug Pushers

That title comes from an article on the Motley Fool website. It's nice to know what M.F.
has to say. In the article, there is this comment: "The FDA hasn't been completely negligent when it comes to advertisements."

From that article:

"The FDA plans to run a study to see whether positive images and statements are causing viewers to ignore the warnings about potential side effects. It needs to run a study to figure this out? Of course happy families frolicking in the park are helping viewers to ignore the fast-talking guy at the end of the advertisement."

Also ...

"The announcement follows a New England Journal of Medicine study published last week, suggesting that FDA regulation of the advertisements is on the decline ... it seems more likely that the FDA is understaffed for the increasing number of direct-to-consumer (DTC) advertisements. Spending on DTC ads increased 330% from 1996 to 2005."

Go here for more.