Wednesday, July 18, 2007

DTA (Direct To Attorney Threats) Glaxo Warns Attorneys Re: Avandia Ads

In the pharma industry there is a shorthand phrase known as DTC or Direct To Consumer advertising. Here there is news that can best be described as a threat directly to attorneys:

Glaxo has sent letters to lawyers advertising for cases over the Avandia diabetes drug, demanding that they pull what the company contends are false or misleading ads.

``Lawyers have a right to advertise, but they have to play by the rules just like we do,'' Chris Viehbacher, president of Glaxo's U.S. unit, said - according to a post. It's worth your reading.