Wednesday, April 04, 2007

Ortho Evra: Drug's Maker Buys "Negative" Domain Names

From Bloomberg:

Johnson & Johnson bought domain names Orthoevrakills.com and Deathbypatch.com according to documents released today in a New Jersey lawsuit. Ortho Evra is a birth control patch currently on the market.

One document from Johnson & Johnson document refers to the purchase of domain names, monitoring blogs and bidding on key search terms about the patch on search engines.

I went to both site, but nothing is up on either one. Perhaps J and J should direct them to a news page inside their main domain?