Friday, October 20, 2006

Florida Trial Attorneys Name Change

The Academy of Florida Trial Lawyers has changed its name to ... Florida Justice Association. This after ATLA has renamed itself, n/k/a American Association for Justice.

I'm sorry, I don't like it. The Georgia version of ATLA has a similar decision to make, and I will guess that the name will delete Lawyer from the title. A mistake. Florida Lawyers for Justice gets the message across.

I'm not surprised, really. It seems that those attorneys who advertise are never consulted on items that matter the most ... how to convey a message. FJA just does not do it.